Italian designer Ermenegildo Zegna is taking its digital flagship store to the next level with a virtual fitting room that will take the guesswork out of online shopping.
Marketers such as Giorgio Armani, Porsche, Mandarin Oriental, Neiman Marcus, Caroline Herrera and Van Cleef & Arpels are among the 96 advertisers that have boosted American Express Publishing’s Departures magazine 46 percent year over year in ad pages.
Bloomberg Markets is reaching out to its affluent audience with Bloomberg Pursuits, a lifestyle magazine focusing on luxury automakers, homes, wines, fashion and boats that will go out with the original Markets issue twice next year.
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.
British fashion empire Burberry took the first-place title in L2 Think Tank's Digital IQ Fashion Index, with Gucci, Dolce & Gabbana, Tory Burch, Ralph Lauren, Hugo Boss, Louis Vuitton and Michael Kors in the top 10.
German fashion house Hugo Boss is using bands Little Dragon and Miami Horror in a music-centric initiative designed to promote the brand’s blog and its Hugo line.
Online retailer Net-A-Porter’s winter boutique launched today, getting a head-start on winter apparel and accessories marketing and boosting end-of-year sales.
British designer Alfred Dunhill recently published its Autumn/Winter 2011-12 seasonal magazine featuring the new advertising campaign, products and articles with Web calls-to-action.
I have been asked any number of times, particularly by men of means, why should anyone want to pay the expensive prices for a suit, shirt or necktie? Whenever that question comes up, I am reminded of my early days at Bonwit Teller.
Harry Winston Diamond Corp. had both good and bad news to share regarding its current third-quarter sales and the state of the diamond industry amidst the Euro debt crisis.
Swiss watchmaker Rolex has signed on as its newest brand ambassador professional golfer Tiger Woods, who was dropped by fellow Swiss watchmaker Tag Heuer this past summer.
More than half of consumers surveyed intend to use mobile devices such as smartphones and tablets in-store, indicating that luxury retailers should up the bricks-and-mortar experience to entice affluent buyers, according to findings from a study by Accenture.
Despite changes in technology, consumer habits and marketing, customer service still remains the consistent business driver in the luxury industry, according to Ira Neimark, former CEO of New York-based department store Bergdorf Goodman.
A mix of upscale chains and independent boutique hotels comprised Luxury-Hotels.com's list of top 30 most expensive hotels that examined whether or not the high price points are worth the experience.
I just returned from two weeks discussing strategy with mobile commerce executives across Southeast Asia. Despite having spent considerable time in North America, Latin America and Europe, this was my first trip to the region. I found the similarities and differences intriguing.
