Jeweler John Hardy is using the Internet and print to push its Fall 2011 collection, including placement in luxury-focused magazines and a revamped ecommerce site, launched today.
The Mandarin Oriental Hotel group is highlighting the glamour of spending the holidays in New York through a series of special packages at its midtown Manhattan location.
Consumers are increasingly watching television using multiple screens, per a new study from Nielsen Co., which says that 40 percent of United States tablet and smartphone owners are using their mobile devices while watching television.
Today in luxury marketing - LVMH reveals secrets of its luxury brands; Global luxury sector continues surge with 10pc growth forecast in 2011; Online flash sales less flashy as inventory shrinks.
The association for U.S. wireless carriers recently implemented a new "auditing" process that monitors, regulates and penalizes businesses which violate their ambiguous and contradictory rules.
In a largely digital world, luxury brands have shifted some of their focus towards other mediums such as online and mobile. However, print advertisements remain one of the most effective platforms on which luxury products can truly be shown.
British label Burberry is testing its digital prowess by offering Facebook fans the chance to purchase the brand’s newest fragrance via the social network.
Watchmaker and jeweler Chopard is attempting to intertwine itself with consumers’ happy moments while promoting its Happy Diamonds collection with a new application released for the iPhone and iPad.
Four Seasons Hotel Riyadh is aiming to entice discerning independent female travelers to visit Saudi Arabia, marking the first personalized travel experience for women in the area.
Today in luxury marketing - Luxury cars: Expensive and classy, but no longer boat-size; Arizona muse replaces Kate Moss in David Yurman ads; Europe’s indexes up ahead of G20.
Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get consumer attention.
New York-based department store Bergdorf Goodman is looking to up its number of male customers through a series of in-store events at its Fifth Avenue store over the next few weeks.
The Ritz-Carlton Hotel Co. is doing its bit for Breast Cancer Awareness Month with a new program at its spas that will benefit the Look Good … Feel Better organization.
Lifestyle magazines such as Robb Report, VIVmag, Elle, Town&Country, Veranda and Vogue have discovered the benefits of tablet versions of magazines, not just for themselves but for the brands within.
Half of the connections to the Internet are happening via mobile devices, with 20.97 million users per month searching for local information on their mobile browser alone.
De Beers Group’s Forevermark is continuing its augmented reality pursuits with the launch of My Forevermark Fitting, a virtual try-on experience through users’ computer screens available for the first time in the United States.
