British fashion house Burberry is releasing a bespoke song today called “Rosé" for its newest fragrance Burberry Body, recorded by the band The Feeling.
Starwood Hotels & Resorts has renovated the famed Grand Hotel Florence and rebranded the property as a St. Regis hotel under a $100 million, multiple-property renovation plan.
Luxury watchmakers such as Hublot, Piaget, Audemars Piguet, Tag Heuer and Patek Philippe helped to raise more than $6 million to benefit research on Duchenne Muscular Dystrophy at this year’s Only Watch auction.
NEW YORK – Upscale electronics manufacturer McIntosh Laboratories celebrated the 50th anniversary of its MC275 tube power amplifier with a limited-edition version to be produced in restricted amounts with an event at Savant Experience Center in New York Oct 6.
German designer Jil Sander has delved into the world of techy accessories with the launch of its first mobile phone that comes preloaded with branded material.
Today in luxury marketing - Stocks may tumble, but wealthy keep on shopping; Four Seasons Resorts Facebook giveaway; LVMH bought itself a crocodile supplier.
You have developed a killer application – the best deal-finding, social-networking, music-streaming, branded mobile app on the market and it is getting a million downloads a month. Success, right? Not necessarily.
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
This holiday season will require luxury brands to create strong marketing campaigns if they wish to win a share of a tepid increase in holiday sales this year, according to the National Retail Federation.
As the holiday season approaches and themed campaigns get underway, it is important for retailers to acknowledge that a majority of affluent consumers will be opening branded emails on their smartphones and to optimize accordingly.
The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.
Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.
Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in the third quarter, developing applications that engage, entertain and inform a bevy of affluent consumers.
Luxury consumers who represent the top 10 percent of U.S. wage-earning households are forecast to increase their spending on emotional gifts for their families this holiday season, according to findings from a study conducted by Harrison Group.
Hilton Hotel-owned Waldorf Astoria and Italian footwear manufacturer Salvatore Ferragamo have partnered for the designer’s first fragrance and bath products collection offered to guests at Waldorf Astoria hotels.
British design house Burberry is continuing to flaunt its Prorsum Autumn/Winter 2011 campaign through digital and print advertisements that display unique outfits from the line with the newest October Assets theme.
BOSTON – A Gilt Groupe executive at DMA:2011 said that loyalty, personalization and good customer service are the top ingredients needed for a successful multichannel retail strategy.
