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The uncertainty regarding the global economy and fears of a double-dip, widespread recession may have serious effects on the luxury market, particulary in the United States and Europe.

LVMH-owned Christian Dior is offering its VIII timepieces on-the-go with an iPhone application centered on its collections, but its bugs and slow loading time could leave more to be desired.

German automaker Audi is continuing to push its A6 vehicles by launching an original drama called “Untitled Jersey City Project” on the FX network last weekend.

Italian fashion empire Gucci is ending its year-long 90th anniversary celebration with the opening of a branded museum in the Palazzo della Mercanzia located in Italian city Florence's Piazza Signoria.

Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.

Today in luxury marketing - Mercedes adds Coupe to U.S. C-Class line in bid to top BMW; Men dominate online shopping: study.

While we all like to focus on the more innovative applications of mobile – LBS, QR codes, augmented reality – the truth is that the bulk of mobile marketing activities have been SMS-driven.

Approximately 32 percent of affluent consumers in the United States plan to cut back on key revenue drivers for luxury brands, especially jewelry, custom apparel, handbags and watches, according to the Wealth Survey from the Luxury Institute.

Italian designer Dolce & Gabbana recently announced the ending of its D&G line, but rather than taking this as a sign of struggle, most experts are assuming the brand will strengthen its affinity by combining the two lines.

Menswear designer John Varvatos paired with upscale audio company McIntosh Laboratory to build brand awareness and display products through the celebration of the upcoming album from the rock band Jane’s Addiction Sept. 19 at Soho House in Los Angeles.

Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.

LVMH’s Domaine Chandon plans to build brand awareness and support breast cancer research with its annual Pink Party and a national campaign to rally for early detection among young women.

By year's end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

German fashion house Hugo Boss is positioning itself as an authority of bespoke form and shape and hooking consumers in-store for suit fittings with its ultra-luxury Boss Selection Tailored Line as bait.

Robb Report magazine's October iPad issue is the first time that every advertisement in the digital edition has some type of interactive feature to further engage readers with brands such as Audi, Mr. Porter and cover star Aston Martin.

Department store Bergdorf Goodman is using a shoppable video to increase the hype surrounding its younger 5F collection to likely increase ecommerce sales.

Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.

New York-based fine-dining group Le Cirque is expanding business and aiming to tap into a hot market by opening its first restaurant in Asia at The Leela Palace New Delhi hotel in India.