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As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.

Luxury brands are missing the mark when it comes to online retail and falling behind mass retailers in consumers' minds, according to a survey by Stores magazine.

Neiman Marcus-owned department store Bergdorf Goodman is using the Instagram photo application to increase awareness of the retailer’s shoe salon offerings and updated mobile app.

American lifestyle brand Ralph Lauren Corp. has bought out a solo sponsorship of The New York Times iPad application in September with content including streaming and embedded video and commerce from Ralph Lauren Magazine.

German automaker Mercedes-Benz is giving its U.S. dealerships a halo effect by allowing them to donate $25,000 to local, national or international charities with a Facebook competition.

American Express Publishing’s Travel + Leisure magazine is celebrating its 40th anniversary and record number of advertising pages with a global bazaar and party in New York, and is spreading the word via print and digital marketing.

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.

British fashion house Burberry rolled out the marketing red carpet for its new Burberry Body fragrance using social media, email and print ads, and has now added a television commercial and music video collaboration to the campaign.

Department store Bergdorf Goodman is coaxing consumers to its blog, mobile site, store and Web site using touchpoints in its Fall collections catalog.

British menswear designer Alfred Dunhill is implementing new technology in its mobile application that uses augmented reality to bring static, traditional out-of-home advertisements to life.

Luxury linen retailer Frette is partnering with Same Sky, an organization that promotes trade skills among HIV-positive women in Rwanda, Africa to benefit children in the country through a fundraising initiative that will launch on Fashion’s Night Out.

Hotel chain Four Seasons is highlighting its environmentally-conscious and socially-responsible properties via targeted newsletter and digital magazine articles to loyal guests.

Today in luxury marketing - U.S. stocks jump on manufacturing report; Valentino swings to profit in first half; Fashion brands have started to air grievances about fashion-hungry Tumblr.

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

There is no denying that the marketer’s role is not getting any easier, given that mobile and social media demand real-time decisions, personalized messaging and location-based offers.

Saks Fifth Avenue and AOL’s Styelist have partnered to produce an interactive digital display that launched in the New York retailer’s window this morning on the corner of Fifth Avenue and 50th street.

Department store Barneys New York had good intentions with the placement of QR codes in the New York Times newspaper, but since the landing page was not mobile-optimized, the retailer may have missed an opportunity to connect with consumers.

There was a 16.2-percent growth in average volume-per-client emails in the second quarter as compared to the first quarter of 2011, so luxury brands need to make their emails stand out to pique consumer interest, according to a new study from the DMA and Epsilon.

Italian fashion house Gucci has taken prime real estate on the New York Times Web site with two interactive, clickable advertisements that features products and prices from this season's collection.