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Both consumers and brands can expect high amounts of traffic in addition to innovative and interesting displays, exhibits and performances in this year’s Fashion’s Night Out Sept. 8.

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.

Department store chain Nordstrom is bolstering its reputation for customer service and brand loyalty by dropping its shipping fees in favor of standard free shipping and returns in the United States on all items bought online.

Online luxury retailer Net-A-Porter is taking an active role in Fashion’s Night Out with pop-up digital displays in two major cities.

Despite Rebecca Minkoff’s recent prominence in the fashion world, its loyal following of editors and celebrities should be enough to get the brand's new lifestyle lines off the ground.

Gilt Groupe flash-sale site Jetsetter is increasing the appeal of its iPhone application with a trip-planning feature, 360-degree tours and push notifications.

American Express’ Departures Global Arts Initiative is partnering with famed auction house Sotheby’s to curate an exhibit celebrating the 15th annual destinations issue of Departures magazine, “The New Asia.”

Mobile holds the promise of fundamentally changing the relationship that brands have with buyers. Unfortunately, many companies still are not optimizing their mobile strategy.

Italian fashion house Gucci is upping its social media presence using Condé Nast’s new social sidekick, an interactive Web tool that allows brands to update news and content from their digital platforms in real time.

Hotel chain Four Seasons has teamed up with automaker Mercedes-Benz for a new program that will allow hotel guests to use the German brand's cars during their vacations to explore nearby sights.

Luxury-focused lifestyle magazine Robb Report is targeting wealthy travelers with a private aviation sourcebook in the print and mobile editions of its September issue.

Although luxury brands took precautions and prepared for the worst this past weekend, Hurricane Irene did not do much to hamper sales of luxury goods.

Global cruise line Cunard is using its old-world elegance and formal experience to entice new consumers to its ocean liners this year.

Today in luxury marketing - The Missoni for Target behind-the-scenes video; Counterfeit logo obsessives, portrayed in a new light.

Despite the many obvious benefits and the significant interest it has generated, geo-targeting has yet to truly take off.

With Google+ rumored as the next Facebook, luxury brands should keep an eye out to make sure they are ahead of the curve on the new social network.

QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.