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Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation.

As anticipation rises surrounding the third annual Fashion’s Night Out, luxury brands such as Brahmin, Neiman Marcus, Nordstrom and Bergdorf Goodman are already linked to the event and building excitement.

American designer Kenneth Cole is using its multichannel Fall/Winter campaign to promote discussions surrounding public issues such as gun control, abortion, gay rights and war.

Luxury industry experts have noticed a resurgence in the desire for quality, classic luxury items – and do not expect this to die down anytime soon.

Today in luxury marketing - Michael Kors label valued at $2.5B; Dolce & Gabbana to launch foundation and lipstick in September; Van Cleef & Arpels honors Princess Charlene with new offerings.

SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers.

Polo Ralph Lauren Corp. is going back to the relaxed, all-American feel of its original lines with its new brand, Denim & Supply Ralph Lauren, first out yesterday.

Watchmaker Omega is promoting its new sponsorship of the PGA Golf Tournament with interactive advertisements on the New York Times Web site.

Fashion house Vera Wang is participating in another collaboration with a mid-level brand, making experts question the brand's luxury status.

Luxury hotels should focus on family travel and emphasize valued amenities to finish the summer on a high-note and increase brand loyalty in August.

BMW Financial Services has created a mobile application that allows all driving enthusiasts to share driving tips, road trips and best-route information.

Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.

British department stores Harrods, Harvey Nichols and Selfridges are comforting and updating consumers about the British riots via Facebook and Twitter updates.

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

Klocke Publishing House’s Hideaways international travel magazine is revealing the top 100 luxury hotels around the world via stunning videos and images in mobile applications.

German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.

In 2011 unit sales of smartphones and tablets will exceed those of PCs, laptops and netbooks for the first time.

Luxury brands such as Alexander McQueen, Louis Vuitton and Ralph Lauren have started to place their products not only in stores, but in museums as a way to further story-telling and align with quality.