Since a large number of luxury brands are steadily moving into the mobile arena, it is obvious that the smartphone reign of power has shifted over the past few years, and BlackBerry is decidedly absent.
Department store chain Neiman Marcus tapped actress Drew Barrymore as the next face for its Art of Fashion campaign using social media, print magazines and the retailer's catalog.
Luxury brands are continuing to expand into foreign markets, and while addressing challenges such as currency and outsourcing, many brands are forgetting to think about social media communication.
Apparel and accessories designer Norma Kamali is launching a cross-platform social media effort to gain customers and drive swimwear sales during crucial summer months.
Luxury brands such as Rolls-Royce, Porsche and Ralph Lauren solidified their authority as masters of Web site response time and availability, based on the findings of a study released by AlertSite.
French fashion house Chanel’s latest fine jewelry collection Camelia Brode, debuting this December, emphasizes the brand's legacy and founder Gabrielle "Coco" Chanel.
Nars Cosmetics is revamping its digital strategy to ensure a more meaningful experience for luxury consumers by redesigning its ecommerce site and highlighting a new wardrobe feature.
Precision-cut crystal manufacturer Swarovski is killing two birds with one stone by continuing the promotion of its Hello Kitty collection and launching its first mobile application.
Mobile marketing is heavy with dark arts. When you brief your agency, you had better know a lot about the technology available – and which of it you want to use.
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
Italian designer Moschino is continuing its goal to reach the current on-the-go consumer with a newly-released mobile site that the brand is pushing through its recently-created Twitter account.
Luxury hotel chains Ritz-Carlton and the Four Seasons top the charts in overall customer satisfaction, according to a recent survey from J.D. Power and Associates.
Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.
The number of affluent consumer households in China will increase by 52 million in the next decade, according to a study from the Boston Consulting Group.
Two-page spreads from brands such as Prada, Calvin Klein, Chanel, Louis Vuitton, Gucci, Christian Dior and Burberry fill up the first 36 pages of Conde Nast-owned W magazine’s August issue, reflecting the rebound of the luxury market.
