The recent scandals involving Rupert Murdoch and the News Corporation have the potential to affect the company’s ad sales for its publications such as The Wall Street Journal or The New York Post, although some experts doubt that possibility.
LVMH’s Hennessy is promoting its collaboration with the artist Kaws for a limited-edition bottle that can be previewed by scanning 2D bar codes and SMS calls-to-action.
Online retailer Net-A-Porter is attracting Dolce & Gabbana loyalists and heightening its own appeal with the addition of the Italian brand to its repertoire.
The hubbub in Washington regarding the Innovative Design Protection and Piracy Prevention Act still has some experts unclear as to whether or not law enforcement on counterfeit goods can do anything to stop the so-called cultural phenomenon.
Flash-sale experience site Gilt City has increased its offering and customer base with the launch of four new city microsites in an attempt to hook more U.S. consumers.
Watchmaker IWC Schaffhausen is using the mobile version of its Watch Magazine publication to highlight new collections with a quarterly-released application.
Today in luxury marketing - The Hermès family shares more complaints about LVMH; Halston goes through many changes; Miu Miu brings cabaret glamour to Shanghai.
Developing apps for mobile is different than the Web. While the reason for creating them may be similar, before you engage in a mobile project, you need to ask key questions.
Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Department store chain Neiman Marcus is sparking consumer interest with a Make Your Own Manolo Blahnik campaign where customers can order a tailor-made pair of heels from the retailer’s blog.
German automaker Mercedes-Benz strengthened its title sponsorship in Fashion Week Swim in Miami this past weekend when the brand updated its location via social media updates to reward trendy stylesetters with a ride from the Fashion Force.
Today in luxury marketing - Dolce & Gabbana flagship said set for Fifth Avenue; June apparel prices jump; Yves Saint Laurent defends its red soles against Christian Louboutin’s charges.
American Express is teaming with Starwood Hotels & Resorts’ Hawaiian locations to introduce a bar code in print publications that leads consumers to an optimized site with travel deals at the properties.
