German automaker Porsche is driving dealership traffic as the first luxury automaker to use Microsoft Tag bar codes that reveal details specific to certain models.
Globally, brands and advertisers have woken up to the significance of the mobile medium and are now looking to actively engage with audiences via this direct route.
Italian designer Dolce & Gabbana has always been lauded for its expertise in social media marketing. In this video exclusive to Luxury Daily, famed blogger Bryan Boy explains what makes Dolce & Gabbana a social media star.
In the face of ever-changing technology, luxury brands should now be focusing on creating a seamless customer experience through Web 3.0, according to an expert.
The best way for a brand to optimize its email marketing is to create different versions for both a desktop computer and a mobile platform, as well as customize content for mobile users.
Conde Nast’s Architectural Digest’s July issue epitomizes understated luxury while paying tribute to the memory of recently-deceased actress Elizabeth Taylor by publishing her home for the first time in history.
By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.
Ultra-affluent U.S. consumers choose Amazon.com as their preferred online shopping destination because it is easy to navigate and does not use Flash, according to a luxury tracking study from Unity Marketing.
British clothing designer Mulberry has combined 3D and 2D imagery, further entangling luxury and fantasy in its newly debuted autumn/winter 2011 campaign video and images.
Luxury retailers such as Marc Jacobs and Four Seasons have seen immense response in using location-based mobile applications to drive in-store traffic.
Louis Vuitton has launched the latest series in its ongoing core values campaign, this time featuring Angelina Jolie to target global jetsetters and risk-takers.
In a flurry of consumers buying gifts for newlyweds and graduates, the luxury and jewelry industries maintained their momentum in June, according to a report from MasterCard Advisors SpendingPulse.
Today in luxury marketing - Behold Christian Lacroix’s Desigual collection; Kiehl's will open its first-ever spa on the Upper East Side; Former Marc Jacobs exec says core issue of suit still not addressed.
HTML5 essentially makes the juicy, interactive features that made Flash so attractive – video, audio, animation – now achievable within the browser, no downloads or plug-ins required.
German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST.
British clothier Burberry is eyeballing tech-savvy affluent consumers using social media to display its newest print ads and July cast for its autumn/winter 2011 campaign.
