Premium tequila Patron is giving three rising stars the chance to shine if they submit their acts to the XO Café Music Project where they can receive advice from industry experts and promotion, touring or recording packages.
Italian jeweler Bulgari is targeting Celebrity Cruises’ affluent clientele with the opening of its new boutique on the vessel "Celebrity Silhouette," set to start its maiden voyage from Hamburg, Germany July 23.
Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.
Luxury houses and automakers are increasingly developing new and interesting videos and commercials for social media and television that break boundaries and get noticed amidst the clutter of advertising in the second quarter.
British designer Burberry has chosen to premiere images from its sexy new campaign for Burberry Body starring model Rosie Huntington-Whiteley to its nearly 7 million Facebook fans.
The Fondation de la Haute Horlogerie is defending branded members of the company against counterfeiting with a digital line of attack including emails and its Web site.
Using mobile devices such as smartphones and tablets is one of the main ways that upscale financial services companies can increase customer interaction and build loyalty.
Luxury brands often count on flash-sale sites to move excess product at discounted prices. However, if these sites are better-organized and provide a more pleasant online experience, why should luxury consumers buy full-price?
Brands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands.
Jeweler Tiffany & Co. is allowing the customer to take the lead by sharing true love stories, favorite romantic locations and engagement tips via the What Makes Love True iPhone application.
French fashion house Chanel released a new video for its pre-Fall/Winter 2011 campaign that highlights the androgynous trend that has recently taken over the fashion world.
Balenciaga is emphasizing the brand's dedication to its heritage while looking to the future in its Fall/Winter 2011 campaign, as well as in a revamped Web site, which should be launching later this week.
One effective way for brands to instantaneously communicate with consumers is by introducing mobile bar codes into their marketing campaigns as a direct response mechanism.
Luxury brands such as Rebecca Minkoff, Botkier and Tory Burch have teamed up with the Council of Fashion Designers of America and eBay to raise awareness of the counterfeit goods market.
Department store chain Barneys New York is using social media to show off its exclusive partnership with Mary Kate and Ashley Olsen’s The Row, which will launch an exclusive line of handbags at the retailer in August.
