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NEW YORK – Online retailer Zappos emphasizes that taking care of customers will build relationships and brand advocates in addition to the amount of transactions, according to an executive at Luxury Interactive.

Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.

British apparel and accessories designer Burberry is tapping YouTube to uniquely display the features of its new Brights eyewear collection.

NEW YORK – A paradigm shift in the retail industry is forcing brands to change their marketing strategies since it is no longer enough for brands to sell their products, rather they must provide an experience for consumers.

NEW YORK – Extensive and unique social media campaigns are a key way for brands to build brand awareness and loyalty, according to a Jaguar Land Rover executive at Luxury Interactive.

NEW YORK – For luxury brands, integrating mobile marketing is just as important for employees as it is for consumers, according to a speaker at the Luxury Interactive conference.

NEW YORK - Department store Barneys New York is focusing on digital, namely social media, in the upcoming months, according to its vice president of marketing.

New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.

NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.

NEW YORK – Luxury brands will be out-sold by competitors and online retailers if they do not differentiate themselves from mass-marketers in terms of craftsmanship, product and customer service online, according to an expert at Luxury Interactive.

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

Italian retailer Dolce & Gabbana is piquing consumer interest with its gender-ambiguous Winter 2012 campaign.

Upscale department store chain Bloomingdale’s is joining its competitors and wooing foreign consumers by offering international shipping to 91 countries.

German automaker Audi is joining American jeweler Tiffany & Co. to sponsor The Foundation Polo Challenge which benefits the American Friends of the Foundation of Prince William and Prince Harry.

Upscale hotel chain Ritz-Carlton is stepping up its customer service strategy by introducing Foursquare into its marketing with World Concierge.