Auberge du Soleil is attracting new visitors and staying present in travellers’ and wine aficionados’ minds alike through its exclusive Club Vin du Soleil, a quarterly wine club.
A couple of months ago I was developing a mobile site for the No. 4 retailer, trying to create a way for users to pick many objects and extra functionality without forcing a page load.
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
Brands such as Louis Vuitton, Dior, Burberry, Cartier, Gucci and Omega are taking advantage of the burgeoning Chinese market by using Youku, a Chinese video service similar to YouTube.
Lincoln has partnered with magazine publisher Hearst to launch an interactive advertising campaign series that aims to push the brand into the ranks of luxury automakers.
Luxury brands that use mobile banner ads have the ability to hone in on a specific target audience of affluent, tech-savvy consumers. Some brands are already getting the hang of it, while others are struggling to keep up.
Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of ROI is always top of mind. Yet when it comes to ROI, there are no standards.
If a consumer goes through the trouble to download a branded mobile application, he or she is likely a true brand loyalist. Knowing this, many luxury companies are either developing or evolving their apps to both woo and keep customers.
Italian designer Ermenegildo Zegna has finally disclosed its mystery digital project: a virtual 3D store and mobile application that imitates the feeling of being inside a retail location.
French designer Chanel has chosen a digital push to complement the new 2011/12 Autumn/Winter Prestige Eyewear campaign, starring actress and model Claudia Schiffer and shot by creative director Karl Lagerfeld.
British automaker Aston Martin is looking to connect with fashion fans by collaborating on the design of customized Cygnet city cars with French designer colette.
While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.
NEW YORK – Social media is providing brands with tons of free consumer behavior data, but brands do not know what to do with it, according to an analyst at Forrester's Customer Experience Forum 2011.
NEW YORK – After looking at customer experience as an investment rather than just a cost, American Express saw that its new attitude toward customers had significant effects on spending, according to an executive at Forrester's Customer Experience Forum.
Brands such as BMW, Lancome, American Express and L’Oreal have incorporated iAd banner advertisements into their mobile strategy, but this could mean that they are missing consumers without Apple mobile devices.
Swiss watchmaker Tag Heuer has enlisted South American painter Paul du Toit to create a unique box for its Monaco Mikrograph model to showcase the brand’s dedication to the arts and charity with an auction.
