Today in luxury marketing - Luxury's battle of the handbags; Living the Tiffany lifestyle; Sergio Rossi buys back China shops; Luxury brand M&A running at record levels.
Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.
Bergdorf Goodman’s 5F fall advertising campaign will be driven by a current social media initiative that has consumers interacting with the department store’s Facebook page to pick a lucky model.
The Ritz-Carlton hotel chain has issued a new luxury rewards credit card through banking giant J.P. Morgan Chase and Co. to help build loyalty among frequent guests and expose the brand to new consumers.
Swiss watchmaker Rolex and Golf Digest will unveil three new applications this month as the newest addition to the duo’s 100 Greatest Golf Courses franchise.
Apparel giant Burberry has debuted a new advertising campaign for its Autumn Winter 2011 collection inspired by British portraits and Sixties-era ads featuring top model Jean Shrimpton.
High street apparel retailer Gap Inc. has partnered with Diane von Furstenberg for a new kids and baby collection in an effort to further its reputation as an American fashion brand.
By focusing on the “what/which” thing, we may be missing the really big idea around mobile commerce: it creates the ability to personally engage consumers wherever they may be.
Louis Vuitton announced a new social media application for its upcoming exhibition at the National Museum of China in Beijing that will further the label's branding in China.
A clienteling tool from Alluring Logic is aimed at revolutionizing the in-store shopping experience by providing sales employees with personalized consumer information to make the shopper’s experience quicker and more enjoyable.
Major brands are increasing their deployment of mobile bar code campaigns every day and everywhere like never before. But which mobile bar code should you use?
In an effort to bring together its global audience and promote a consistent message worldwide, Milan-based retailer Moschino launched an official Twitter account on June 8 - ages after its peers recognized the value of social media.
New technology from WISekey will help brands, consumers and retailers protect themselves against the counterfeit market by following luxury items through every level of production and distribution.
