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Mercedes-Benz is celebrating brand enthusiasts Gull Wing Group’s 50th anniversary by helping them recreate a famous photo taken at their first meeting in Fort Point Park in San Francisco.

Today in luxury marketing - Lanvin unveils kids' collection; Gaultier retrospective bows in Montreal; Valentino inks eyewear deal with Marchon.

Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?

Italian accessories and apparel designer Dolce & Gabbana is attempting to interact with consumers by enabling them to access its entire digital strategy in one fell swoop.

Russian jeweler Faberge launched an iPad application that takes cues from Russia’s Silver Age to engage aspirational consumers by showcasing the brand’s legacy and history.

Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.

Today in luxury marketing - Mulberry profits more than quadruple in year; Aston Martin cutting Rapide production amidst slow sales; Ferragamo to list shares in Milan.

How can retailers step up their game to take advantage of consumers’ desire for information instead of losing customers because of it?

British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brand’s Men's Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.

Designer Prabal Gurung released his first resort collection today, not on a runway, but in a music video.

Audi has launched a new application for the Le Mans 24 hour race that will further integrate the brand with what is arguably the toughest sports car race in the world.

How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?

Apparel and accessories designer Alexander Wang is targeting young, fashion-forward consumers with an exclusive pre-sale of its first wallet and leather goods collection in the eBay Fashion Vault on Friday.

Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it is working?

Search engine optimization should be at the forefront of every luxury brand's strategy as they venture further into the digital world. Hermes, for example, gets it.

Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle.