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The hidden gem in Apple’s WWDC conference keynote on Monday, June 6 is the significance that Apple’s deep integration of Twitter could have for marketers.

Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.

The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see an imminent tipping point for mcommerce?

Swiss watchmaker Audemars Piguet launched a highly-targeted, out-of-home campaign to capture the eyes of the truly wealthy when they are landing or taking off in one of the most sought-after heliports nationwide.

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

Apparel and accessories designer Marc Jacobs International saw strong site traffic and click-through rates with an advertorial launch celebrating 10 years of its Marc by Marc Jacobs line.

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

Targeted messages related to Father's Day are a good way for brands to catch consumer attention and stand out in email inboxes, according to experts. And Hugo Boss, Kiehl's and Frette know this.

Targeting distinct categories of upscale clientele, Taj Hotels Resorts and Palaces has upgraded to an experiential interative home to build its online business.

As mobile technology continues to attract new, savvy and informed users, the banking industry must use innovative mobile techniques to connect with existing customers as well as attract prospects.

British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.

Banner ads that do not lead to mobile-optimized landing pages defeat the purpose of mobile advertising.

Apparel and accessories designer Kenneth Cole is using his Awearness foundation to boost awareness of the fight against HIV/AIDS through an art exhibition sponsorship.

German automaker Audi used New England Patriots quarterback Tom Brady to link itself to participants and supporters of the KickOff 2011 Audi Best Buddies Challenge last weekend.

Google Search was the top destination among mobile sites, according to an April analysis of mobile behavior put together by market researcher Nielsen.

With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.