BMW Group Financial Services is now offering financial services information on the BMW Facebook fan page, becoming the first OEM captive finance organization to offer financial services via social media.
Hearst luxury lifestyle magazine Town&Country's summer issue reveals the current trends in the ever-evolving luxury industry from the eyes of brands such as Rolex, Cartier, De Beers, Chanel and Harry Winston.
Small Luxury Hotels of the World is steadily building its presence in the mobile market by incorporating a mobile application into its marketing strategy.
Today in luxury marketing - Audi unveils 500hp A1 Clubsport Quaatro show car at Wörthersee; Gucci sets joint venture with supplier; Neiman Marcus keys on technology as Web sales rise.
There I was, staring at my computer screen. Confused. Then it occurred to me, I was trying to find an iPad application – on my computer. My mobile life had collided with my computer life.
Luxury lifestyle magazine Robb Report is kicking off its new iPad application with its “Best of the Best” issue, featuring exclusives such as videos, slideshows and images.
In many cases, marketers are still purchasing blind mobile buys and experiencing impressions discrepancies of up to 50 percent or more, making the need for verification necessary.
British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
Swiss watchmaker Tag Heuer is targeting wealthy travelers by incorporating QR codes into print ads that feature the opening of its new boutique in Las Vegas.
Online retailer Gilt Groupe has recently launched Gilt Taste, a food and recipe site, but some experts are wondering whether or not this new addition adds value to the Gilt name.
It has been surprising to see the snail’s pace at which the advertising industry has delivered innovation and new ideas for how to best reach the burgeoning mobile audience.
LONDON – The general consensus at the Luxury Interactive conference in London May 24-25 was that luxury brands are genuinely ready to continue the process of innovation and digital marketing that they have been working so hard to improve.
While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.
LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
