LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
LONDON – Swiss watch manufacturer Tag Heuer attributes its substantial increase of Web site visits per month to its search engine optimization and social media prowess.
Leading media outlets are embracing mobile, with 84 percent of the top U.S. media outlets having a mobile Web site, a mobile application or both, according to a new report from 2ergo.
Luxury retailers and conglomerates LVMH, Saks Fifth Avenue, Hermes and PPR displayed phenomenal earnings for the first quarter of 2011, indicating that this could be the industry's comeback year.
Email is a common way that luxury brands push products, introduce deals and generally interact with customers, but those that do not optimize their emails for mobile devices are missing out on transactions, per an expert.
Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.
As Unity Marketing’s quarterly luxury tracking study has confirmed, American consumers are spending more on luxury goods and services in 2010 compared with 2009 and 2008—the depths of the recession.
Italian jewelry and accessories manufacturer Bulgari is continuing its push of Mon Jasmin Noir with ambassadress Kirsten Dunst by creating an Enchanted Garden Facebook app where consumers can buy branded goods.
Fashion powerhouse Chanel has opened the brand’s largest boutique plus the never-before-seen Paris-Byzance collection inside of fashion retailer Bergdorf Goodman in Manhattan.
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There are many mobile tactics that luxury brands can take to engage consumers and improve customer loyalty, and push notifications can be incorporated into all of them.
Belvedere Vodka is using pop sensation Lady Gaga and the launch of her now album, “Born This Way,” in a multichannel campaign using social media and events to intertwine the two fan bases.
Liz Claiborne-owned kate spade new york unleashed a comprehensive marketing plan in China to tap into the potential of one of the fastest-growing economies worldwide.
Today in luxury marketing - Hugo Boss draws the crowd that parties together; PPR will take time necessary to buy, sell assets - CEO; Jaw-dropping luxury transforms Dubai into a tourist mecca.
British department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.
Flash sales site Rue La La has expanded its Local Picks feature to the Big Apple where affluent New Yorkers will be presented with behind-the-scenes luxury items and experiences at fleeting prices.
