Luxury lifestyle magazine Robb Report is kicking off its new iPad application with its “Best of the Best” issue, featuring exclusives such as videos, slideshows and images.
In many cases, marketers are still purchasing blind mobile buys and experiencing impressions discrepancies of up to 50 percent or more, making the need for verification necessary.
British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
Swiss watchmaker Tag Heuer is targeting wealthy travelers by incorporating QR codes into print ads that feature the opening of its new boutique in Las Vegas.
Online retailer Gilt Groupe has recently launched Gilt Taste, a food and recipe site, but some experts are wondering whether or not this new addition adds value to the Gilt name.
It has been surprising to see the snail’s pace at which the advertising industry has delivered innovation and new ideas for how to best reach the burgeoning mobile audience.
LONDON – The general consensus at the Luxury Interactive conference in London May 24-25 was that luxury brands are genuinely ready to continue the process of innovation and digital marketing that they have been working so hard to improve.
While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.
LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
LONDON – Swiss watch manufacturer Tag Heuer attributes its substantial increase of Web site visits per month to its search engine optimization and social media prowess.
Leading media outlets are embracing mobile, with 84 percent of the top U.S. media outlets having a mobile Web site, a mobile application or both, according to a new report from 2ergo.
Luxury retailers and conglomerates LVMH, Saks Fifth Avenue, Hermes and PPR displayed phenomenal earnings for the first quarter of 2011, indicating that this could be the industry's comeback year.
Email is a common way that luxury brands push products, introduce deals and generally interact with customers, but those that do not optimize their emails for mobile devices are missing out on transactions, per an expert.
