Members-only online travel site Voyage Prive has teamed with flash-sale apparel and accessories retailer ideeli to double their customer base and incentivize affluent individuals to purchase exclusive travel packages.
Hermes, Cartier and Botkier products are now available on ecommerce destination Bluefly.com, leading some to wonder if even the most prestigious luxury brands are succumbing to discount fever.
German automaker Mercedes-Benz is continuing the multichannel marketing campaign for its 2012 CLS class with a dedicated mobile application designating luxury-specific technology and features in its vehicles.
Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.
British automaker Rolls-Royce Motor Cars is commemorating the 100th anniversary of its hood ornament, the Spirit of Ecstasy, by driving customers to its showrooms to view special portraits by the photographer Rankin.
Italian watchmaker Panerai is directing traffic to its stores and digital outlets with the launch of a new iPad application that serves as a puffed-up product catalog.
Italian linen manufacturer Frette and Small Luxury Hotels group are joining forces to cross-promote a stay at one of the hotels using email blasts and Web site promotion.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
Today in luxury marketing - Gilt Groupe valued at $1B; Bulgari back in profit; Jaguar Land Rover meets with government over £750m expansion; Emma Watson for Lancôme: Now it’s official.
Toyota Motor Corp.’s Lexus is showcasing features of its CT-200h hybrid model via Conde Nast's Vanity Fair, Details and Wired publications and is the first brand to use interactive gigapixel images in nationally-printed publications.
Mobile commerce is ramping up to be the undisputed star in the mobile ecosystem, with consumer adoption forcing retailers to switch gears and adapt to the new reality. Here are best-practice tips to navigate that world.
Global investment banking and securities firm Goldman Sachs is incorporating QR codes into its print ads to further educate and inform consumers of the company’s efforts to rebuild New Orleans after Hurricane Katrina in 2005.
Upscale brands such as Waterford Wedgwood Royal Doulton, Steuben and Tiffany & Co. are turning to MyRegistry.com to encourage a one-stop shopping experience for engaged couples and expectant mothers.
While impeccable service, exclusive offers and personalized content are key elements for luxury brands, it is also important to recognize the customer’s on-the-go, connected lifestyle.
