Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
The British capital’s newest luxury hotel, London Syon Park, has launched an eco-tourism initiative and welcomed spring with an exhibit where 1,000 butterflies have set their habitat.
Far too many marketers have made a grave error in stating that they are simply too inundated with meeting the challenges of using the new medium of mobile to apply any deeper racial demographic behavior to the platform.
Luxury brands are trying to reach consumers via social media and ecommerce sites to quickly and efficiently spread awareness about how to help those affected by the natural disasters in Japan last week.
Lexus was voted No. 1 in customer service based on overall dealership experience, service initiation and quality of work, according to J.D. Power and Associates.
Hachette Filipacchi's Elle magazine has launched an iPad application that allows fashion-savvy consumers up-close, backstage footage from luxury brands' top runway shows.
Mercedes-Benz celebrated the 125th anniversary of the invention of the automobile by showcasing 250 rare vehicles at the 16th annual Amelia Island Concours d’Elegance.
Mobile commerce can be a powerful channel for sales and marketing success or a fast track to frustration. What makes the difference? Sound product information.
Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.
Matthew Williamson forayed into the mainstream retail sector with a line for Macy’s and since the economy is still fickle at best, it may not be such a bad idea for some prestige brands to stretch into a less-than-luxury realm.
The Ritz Carlton Marina del Rey’s spring 2011 holiday package that offers a complimentary third night is meant to increase the number of days guests spend splurging at the hotel’s bars and restaurants.
Today in luxury marketing - McLaren takes first MP4-12C GT3 out for Silverstone test; Swarovski will jazz your mobile phone; Consumers: We want Gucci or Target, forget the Gap.
There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.
Brands such as Dior, Yves Saint Laurent and Gucci are trying their luck with advertising within VIVmag's all-digital magazine that connects consumers to click-to-buy ad units.
On-site search, data organization and merchandising strategy are all key in increasing luxury Web site conversion rates and lowering visitor bounce rates, according to industry experts.
