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The Federal Trade Commission's proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.

Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?

Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.

British ultra-luxury auto brand Aston Martin is targeting tech-savvy consumers with a branded iPhone application that delves into its unique manufacturing process.

Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.

Today in luxury marketing - State statutes could complicate Saks takeover; Orlando Bloom's Boss Orange fragrance ad campaign revealed; BMW splits from Oracle after huge America's Cup win.

'Tis the season for predictions, so I thought I would share a few thoughts on what to expect with mobile commerce in 2011.

Bonding with the consumer is key to how luxury brands survive lasting changes in buyer behavior in an era where markets, products, services, marketing and distribution are in a state of flux.

Italian apparel designer Zegna is bolstering its social strategy with a Facebook fashion show and photography contest for its Z Zegna line.

Ajaline is letting consumers get the finest jewelry at discounted prices, about 70 percent less than what high-end retailers charge.

As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.

Luxury brands and retailers such as Waterford Wedgwood Royal Doulton, Frette, Kiehl's, Neiman Marcus and Bergdorf Goodman are pioneering the art of cross- and upselling to drive foot traffic through discount email pushes in the post-holiday season.

Affluent consumers are increasingly using their smartphones as part of the car-shopping process and luxury automakers should take note, according to a new study.

Luxury brands such as Vera Wang will not be harmed by the presence of discounting sites on Facebook and other social media sites, according to an industry expert.

Luxury hotel chain Ritz-Carlton is wooing affluent travelers via new golf vacations featuring state-of-the-art service, including a Caddie Concierge equipped with chilled towers, refreshments and spa treatments.