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Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.

Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.

Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.

The Trump Hotel Collection bolstered its credentials as a responsible corporate citizen this holiday season through its Thanks & Giving program that lets guests donate to the fight against pediatric cancer at St. Jude Children’s Research Center.

Today in luxury marketing - Aston Martin in talks to build new Maybachs; Prada to show in Beijing; Yves St. Laurent's Moroccan passion.

Swarovski saw a 1,167 percent increase in Web traffic on its ecommerce site during the holiday season, signaling the importance for luxury brands to sell their products online.

French conglomerate LVMH Moet Hennessey Louis Vuitton has executed the latest gambit in its ongoing, speculated conquest of independent fashion house Hermes by announcing that it has crossed the 20 percent threshold for ownership of the company.

Luxury executives are more determined than ever to take advantage of digital marketing technologies such as social media, video, email and search engine optimization, according to a new survey by Luxury Society.

Japanese car manufacturer Hyundai Motors has shifted its gears into the luxury sector with its new Equus model whose owner's manual comes as an iPad application.

Today in luxury marketing - Giorgio Armani cell phone costs about $920; Trinity Ltd. to acquire Cerruti; Nordstrom in deal with kids' retailer.

Retailers and brands need to have a strong marketing strategy for in-market shoppers, from the initial thought-to-shop all the way through the research, selection and purchase of their item.

Customer relationship marketing technology is nearing a point where prestige brands will be able to administer a quality of service that delivers on the promise of luxury in ways never before possible.

German designer Hugo Boss is targeting tech-savvy consumers with an iPad application that engages users via video, exclusive interviews, news and information on new products.

Swiss watchmaker Tag Heuer succeeded in reaching a younger audience by holding a contest where eight teams of product design students constructed three watches interpreting the brand’s classic Monaco chronograph.

Leading luxury auto brand Cadillac has named stage and screen actor Laurence Fishburne spokesman for the automaker's upcoming "Red-Blooded Luxury" campaign targeting affluent Americans.

Starwood Hotels and Resorts' upscale chain, The Luxury Collection, is hoping to pique customers’ interest this holiday season with the launch of The Cocktail Collection, an assortment of new drinks inspired by the chain’s many locations around the world.

Today in luxury marketing - Chris Evans for Gucci Guilty Pour Homme fragrance; LVMH crosses threshold of 20pc of Hermes shares; Maserati's US sales rise 48pc, driven by GranTurismo convertible.

Marketers are tapping location-based services to compel customers to use apps to engage with the brand, product or venue via their mobile phone. They need to know the three R's of LBS.