Aston Martin and Burberry are engaging potential shoppers with rich-media ad units served across highly specialized verticals on a new ad network targeted specifically at affluent consumers.
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
German designer Hugo Boss is driving sales of items from its fall/winter Orange collection of apparel and accessories using a commerce-enabled video on its Web site.
British automaker Jaguar converted more than 700 consumers into qualified leads for the brand’s XF line of upscale sedans with a mobile advertising campaign targeted at affluent, tech-savvy Australians.
Fontainebleau Resorts is pampering guests at its iconic Miami location by letting them stay connected with loved ones via complimentary Skype video chat sessions during the holiday season.
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand's strengths.
High-end brands face challenges and opportunities more than mainstream retailers do. While the market for luxury goods is necessarily narrow, retailers in these markets tend to know their customers and prospects better than less focused businesses.
Luxury retail spending has eclipsed pre-recession levels as affluent consumers continue to regain confidence, according to a study from American Express Business Insights.
British designer Stella McCartney is burnishing its digital credentials and engaging tech-savvy consumers with the release of a content-heavy iPad application just weeks after relaunching its Web site.
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Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.
In a move that can inspire other department stores, London-based Harrods is showcasing high-end hybrid and other eco-friendly cars in its store windows to bolster its green strategy and draw customers.
Watch manufacturer Jaeger-LeCoultre has released a social media-enabled iPad application designed to showcase the versatility of its Master Compressor collection in extreme weather and speed conditions.
