Luxury goods brand Montblanc is donating a year-long subscription of Lapham’s Quarterly to 300 New York public high schools and libraries in support of art and education.
German automaker BMW has launched a new iPad application for its branded magazine that promotes its history and vehicles via interactive rich-media content.
Today in luxury marketing - Conde Nast relocates Style.com to Fairchild Fashion Group; BMW plans to test short-term car rentals; What today's young adults believe.
Bain & Co.’s declaration of a complete luxury market recovery was overstated as the economy is still encumbered by low consumer demand for high-end goods, according to a reputed industry analyst.
Audi of America was the title sponsor of the first Eunice Kennedy Shriver Challenge – a run-walk-and-cycling benefit event hosted by Best Buddies International and Special Olympics.
Fashion designer Gucci has extended its mobile application to the iPad to let consumers view content such as high-quality photos and live feeds of fashion shows on the device's large canvas.
Today in luxury marketing - 16-year-old Lindsey Wixson stars in Versace’s Vanitas fragrance ads; BMW to collaborate with Peugeot on hybrid system for FWD cars.
French jewelry house Boucheron is letting consumers find out how the brand’s products look on their hands from the comfort of their homes via a new augmented reality Web experience.
American home furnishings producer Steuben Glass is advertising in digital women’s lifestyle publication VIVmag’s new iPad application as part of a rebranding initiative.
Upscale watchmakers such as Rolex, Louis Vuitton and Cartier are reaching hard-to-engage affluent male consumers through advertising partnerships with Conde Nast’s Golf Digest magazine.
Barneys New York will kick off its national “Have a Foodie Holiday” campaign by placing food-themed window displays at its retail locations in celebration of foodie culture.
Apparel and accessories designer Fendi settled a trademark counterfeiting suit against Burlington Coat Factory Warehouse for a payment of more than $10 million.
