Neiman Marcus sold all of the 100 special edition Camaros available in its 2010 Christmas Book catalog within hours after appearing on NBC’s Today Show.
International hotel chain Mandarin Oriental has launched a commerce-enabled iPhone app to help upscale consumers book rooms and plan their travel itineraries.
Mercedes-Benz USA and Motortrak have partnered to roll out a unified dealership Web site that removes the need for dealers to create their own retail sites.
Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.
Swarovski is raising the profile of the search for its next brand ambassador via a film contest promoted on the fine jewelry maker's Facebook fan page.
German automaker Porsche plans to promote its Cayenne SUV's victory as Motor Trend’s 2011 Sports/Utility of the Year heavily via online advertising efforts.
Today in luxury marketing - Gilt Groupe’s founder shares her secrets;The Gucci ads Jennifer Lopez shot with her kids are said to be imminent; Luxury apps go upmarket.
The luxury sector has rebounded almost completely from the global recession and is recording near-record sales revenues in 2010, according to Bain & Co.
Fine watchmaker Omega has launched a pair of mobile applications for the iPhone and iPad to engage brand enthusiasts and boost foot traffic to its retail locations.
Email and other types of permission-based messaging remain consumers' preferred channels for engagement with luxury hotels, according to a study released by Epsilon.
Gilt Groupe’s travel brand Jetsetter is ramping up its year-end strategy with plans to launch a dedicated holiday gift store and a mobile application this quarter.
The European Cultural and Creative Industries Alliance opposes Google’s new European trademark policy and argues that it could lead to trademark infringement.
