Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.
London retailer Harrods is upping the ante by pushing its most expensive gift items at the front of its 2010 Hampers and Gifts catalog despite waning British consumer confidence.
Audi is bolstering its database of mobile and email information by offering $100 off a special driving workshop to consumers who opt-in via a new interactive video initiative.
Consumers see beauty goods as necessary to maintaining their lifestyle and show willingness to shell out extra money for products offered by high-end brands.
Mercedes-Benz USA executives and dealers met in New Orleans to celebrate the luxury automaker’s 125th anniversary by planting 125 trees in New Orleans City Park.
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
The Los Angeles Philharmonic Association is launching its third mobile application, LA Phil, in celebration of the Los Angeles Philharmonic’s 2010-2011 season.
Luxury brands should increase spend on search engine marketing to keep pace and maintain visibility in a competitive paid search market, according to SearchIgnite.
Luxury brands are not likely to allocate budget to Twitter’s new advertising platform until best practices and more precise targeting abilities evolve.
Lexus has released a multichannel ad campaign to highlight the world’s most advanced driving simulator that lets the brand's engineers create safer driving technology.
