NEW YORK - Neiman Marcus will be completely mobile by fall as part of its multichannel contact strategy to drive long-term growth, according to the company’s top executive who keynoted the Luxury Interactive 2010 Conference.
NEW YORK – Patrón Spirits Co. is considering using a mobile application to extend the reach of its Patrón Social Club, but has not found the correct technology partner to actually do it, per a brand executive.
NEW YORK – A mobile industry executive said that there is no commercial reason to build an Android or BlackBerry application, claiming iPhone is the important platform to build for during a panel discussion at the Luxury Interactive 2010 Conference.
NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
NEW YORK – Mobile Web traffic is now 3-8 percent of the PC Internet, according to NearbyNow CEO Scott Dunlap’s presentation at the Luxury Interactive 2010 Conference.
NEW YORK - An eBay exec revealed that the company is in the midst of rolling out an application for its eBay Fashion site at the Luxury Interactive 2010 Conference.
NEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space, according to a panel at the Luxury Interactive 2010 Conference.
NEW YORK - A Kenneth Cole executive revealed that 1.5 percent of the company's revenue is coming from mobile at the Luxury Interactive 2010 Conference.
Luxury jeweler Tiffany & Co. has debuted an iPhone application that merges mobile and interactive shopping for consumers who are looking to select an engagement ring.
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Luxury automaker Mercedes-Benz is sponsoring automotive marketplace AutoTrader.com’s new mobile Web site to influence affluent consumers' purchase decisions.
Mercedes-Benz Financial has received approximately $2.5 million in payments from customers via their mobile devices since launching its iPhone application last October.
Fashion magazine Vogue has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers' own personal collections.
