The LVMH-owned beauty retailer has scored another exclusive women’s sports deal, becoming the presenting sponsor of the organization’s championship series beginning July 26.
Ten iconic rides, from cars used during famed British adventurer Barbara Toy’s solo journeys to those that accompanied military personnel crossing the Americas, will be displayed on Aug. 17.
The inaugural 600-foot ultra-luxury yacht will bring the Swiss hotel chain’s signature hospitality to sea with bespoke itineraries and dedicated crew service.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
In this economic, political and environmental climate, brands that can’t prove their positive impact will lose relevance, relationships and ultimately, revenue.