The Italian footwear and leather goods brand is putting ambitious men in the limelight, beginning with a French-Algerian restaurant owner in Manhattan.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The ultra-premium Guatemalan rum brand, together with streetwear platform Highsnobiety, will soon host exclusive events in NYC and Miami to promote the project.
The affluent class is shifting its perspective on individual success, with 88 percent of the group valuing wisdom and personal achievement higher than material goods.
