NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.
Famous musicians, models and social media personalities recently flocked to Los Angeles for a reveal of the German automaker's all-electric off-roader.
The hospitality brand's values have received a refresh — shot in Mexico City, its cinematic release promotes “a desire to create encounters between cultures, people and ideas.”
The French luxury conglomerate's financial losses are attributed to its underperformance in Asia, as well as Italian fashion label Gucci's declining sales.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Proceeds from the luxury resale platform's new initiative running through April 30 will benefit environmental protection nonprofit Conservation International.
The Kering-owned Italian porcelain brand is leaning into the midcentury design craze taking hold of luxury consumers with the release of the Diva collection.
