The automaker will receive premium visibility throughout the season via in-stadium signage, branded experiences and digital campaigns as part of the deal.
Three chapters — “Anticipation,” “Sharing” and “Wonder” — guide the Italian fashion house’s gift season story, which unfolds at an early 20th-century theater.
The Danish electronics and audio company is honoring 100 years of design and acoustics with content, plus global events, store openings, a book and new anniversary collections.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
