The luxury hospitality brand is transforming its “The Butler Did It” campaign into a lifestyle collection, with contributions from British luggage brand Globe-Trotter, Italian linens label Frette and French silversmith Christofle.
The luxury hospitality brand is transforming its “The Butler Did It” campaign into a lifestyle collection, with contributions from British luggage brand Globe-Trotter, Italian linens label Frette and French silversmith Christofle.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Three creatives, including Mexican photographer Tania Franco Klein, British multidisciplinary artist Frank Lebon and American fashion photographer Steven Meisel, led the Italian fashion label’s latest project.
