Despite growing numbers of shoppers engaging in smartphone-enabled price comparisons, retailers may be able to gradually wean them off this behavior by connecting all digital assets to in-store experiences and developing mobile content that meets customers' needs.
Luxury Daily's live news from June 7 - Ralph Lauren announces restructuring strategy to lead brand forward; Four Seasons Toronto to be sold for nearly $1M per room; Dolce & Gabbana touts fashion’s freedom in customization tutorial; Nicolas Ghesquière hints namesake line is in his future.
Today in luxury marketing - Marc Jacobs, Thom Browne, Mansur Gavriel win CFDA Awards; The surprising strategy behind Hillary Clinton’s designer wardrobe; Swarovski blings up the Orient; It’s far too soon to give up on the Apple Watch.
Italian fashion house Dolce & Gabbana is encouraging consumer experimentation with help from Anna Dello Russo, editor-at-large and creative consultant for Vogue Japan.
According to lifestyle magazine Robb Report, luxury spending is on the rise with 55 percent of affluent consumers having more of an interest in the industry than they did a few years ago.
LVMH's Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.
Luxury Daily's live news from June 6 - Kering combats domestic violence with employee training program; Lancôme distances itself from controversial pop star following backlash; Versace transitions runway to reality in Bruce Weber-lensed campaign; Vertu appeals to Middle Eastern clientele with bespoke Ramadan collection.