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Swiss watchmaker IWC Schaffhausen is continuing to #B_Original with its latest digital innovation.

Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail.

Department store Bergdorf Goodman is transporting consumers to Nashville, TN with the help of some local tastemakers.

Luxury Daily's live news from June 1 - Michael Kors plans wholesale reduction for 2017 fiscal year; Four Seasons to open first private island offering; Christie’s breaks record with $300K Hermès Birkin sale; Armani sees positive growth amid 40th anniversary in 2015.

Today in luxury marketing - In Rio, Louis Vuitton store robbed days after lavish show; PETA confronts Hermés at shareholders meeting; Trump Toronto Hotel on market as billionaire Shnaider seeks exit; Dior, in UK for cruise line, says new designer "work in progress."

Understanding the differences between mobile and desktop conversion can help brands better interpret conversion rates.

Italy’s Giorgio Armani has recorded consolidated revenues of 2.6 billion euros, or $2.9 billion at current exchange rates, for the 2015 fiscal year.

An Hermès Birkin bag has broken yet another record on the auction block.

German automaker Porsche is ensuring its development as the leading provider of digital mobility solutions with a new hire and subsidiary company.

Four Seasons Hotels and Resorts is promising no neighbors, no paparazzi and endless possibilities at the Four Seasons Private Island Maldives at Voavah, Baa Atoll.

U.S. fashion brand Michael Kors has reported a total revenue increase of 10.9 percent to $1.2 billion for the fourth fiscal quarter of 2016, up from $1.1 billion in the year-ago period.

British fashion house Burberry has unveiled its first advertising campaign since announcing its new direct-to-consumer approach.

The Mobile Insights Summit, which was scheduled for June 23 in New York, has been canceled as the organizer initiates a larger strategy to revamp its conference business.

Marketers’ expenditure on luxury advertising is forecasted to increase by 3 percent in 2016, according to a new report by Zenith.

France's Christian Louboutin is pointing to its autumn/winter 2016 collection with the help of a cast of dancers.

British footwear label Jimmy Choo is showing consumers how to properly “speak Choo” for pre-fall 2016.

The United Kingdom’s impending European Union referendum is causing London’s housing market to falter, according to a Knight Frank report.

Twitter’s recent update in which image links and tags no longer count towards a post's character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant and useful.

It is much easier to influence the booking of a frequent traveler than coax a trip out of an infrequent one, according to a report from Expedia.

German automaker BMW is turning back the clock with a commemorative limited-edition vehicle.

Luxury Daily's live news from May 31 - Saks expands to western Canada with slated Calgary store opening; Loro Piana acquires new CEO 3 years into LVMH union; Dior taps Bella Hadid’s social celebrity for beauty marketing; Angelo Ruggeri parts from Sergio Rossi.