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British automaker Aston Martin is taking its consumers Down Under with its latest program.

Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced April 12 at an annual meeting Facebook holds for its developers.

Luxury Daily's live news from April 13 - LVMH supports tech startups through Parisian event placement; Versace welcomes home interiors collection to further brand DNA; Ralph Lauren captures first love in a bottle; Ritz-Carlton opens first property in Hungary.

Today in luxury marketing - Burberry’s CEO fights to gain luxury customers; Alibaba joins anti-counterfeit group as first ecommerce member; Italy's fashion industry signs deal to build ties with Iran; BMW UK speeds up test drive recruitments with Facebook tool.

Platforms are at the core of the successful businesses of the future.

The Ritz-Carlton has entered the Hungarian market with the opening of a grand Budapest hotel.

Italian fashion label Versace is taking over full control of its home décor collection, moving that division of its brand in-house.

U.S. apparel and accessories label Ralph Lauren is portraying young love with the launch campaign for its latest scent.

Germany’s Frankfurt Airport is enabling travelers to shop in a multichannel fashion with the launch of a new seamless ecommerce experience.

French conglomerate Moët Hennessy Louis Vuitton is actively participating in the digital revolution through a partnership with the event Viva Technology Paris.

Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.

German fashion label Hugo Boss is promoting its eyewear to a new batch of clients with a daring #SkyWalk.

Shopping center Westfield London is bringing the personal styling experience to affluent travelers with the help of virtual technology.

Piano maker Steinway & Sons is reaching out to cultured consumers through an integrated multichannel campaign that tells the story of its uncompromising dedication to expression.

The Mall of Emirates in Dubai, United Arab Emirates is making shopping easier for Chinese consumers visiting the destination with the launch of a visitors’ application.

Joining Dior ambassadress and Hollywood superstar Charlize Theron in WSJ. Magazine's April edition were watchmaker Breguet, Italian fashion labels Tod’s and Bottega Veneta and French apparel brand Hermès.

German automaker BMW is extending its commitment to mobility with the new ReachNow brand.

NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace April 11 discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets.

Luxury Daily's live news from April 12: Tiffany leverages Net-A-Porter’s audience to bring designs to next generation; Oscar de la Renta kicks of bridal season with collector’s edition Barbie; Stuart Weitzman pencils in educational charity via limited-edition heel; Aston Martin propels language of design at Milan Design Week.

Today in luxury marketing: Chinese scions’ song: My daddy’s rich and my Lamborghini’s good-looking; Blue diamonds are about to set records at auction; Nixed DKNY Jeans, Marc by Marc lines dented LVMH tallies; Fashion got Michael Kors out into the world. What he saw made him decide to give back.

Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.