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Luxury Daily's live news from March 16 - Cunard looks to art deco past for redesign of Queen Mary 2; Louis Vuitton gets twisted in Alicia Vikander-fronted handbag effort; Fratelli Rossetti sources handcrafted talent for months-long event series; Galeries Lafayette illuminates men’s shop with LED art.

Today in luxury marketing - Why YouTube is a more important platform than Snapchat for luxury brands; Antique dealers protest new 1stdibs rules; Fashion designers deserve the same protection as other creatives; Millennials aren’t a threat to luxury goods makers, says UBS — they’re the saviors.

The challenge? Find a better, more accurate word to depict the best of the best.

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively.

French department store Galeries Lafayette is inaugurating its newly renovated men’s department with an art installation the size of its central atrium.

Italian footwear label Fratelli Rossetti is opening up its Milanese boutique to up-and-coming artisans, allowing these talents to showcase their skills to a wider audience.

French leather goods maker Louis Vuitton is doing the twist with actress Alicia Vikander to promote its latest handbag design.

Cruise liner Cunard is showing how its Queen Mary 2 was inspired by the original as the ship's interior is redesigned for the 80th anniversary of its predecessor's maiden voyage.

French couture label Christian Dior is demonstrating the timelessness and innovation of its latest handbag designs through a pared down campaign.

With a nod toward growing industry transparency, more than 90 venues under the LVMH umbrella will open their doors to the public for Les Journées Particulières May 20 22.

Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4.

Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.

In 2015 Italian fashion house Salvatore Ferragamo curbed the distribution of nearly 25,000 knock-off goods from China due to successful anti-counterfeiting measures.

Automakers are being pulled in opposite directions, with the convenience of an SUV now as alluring as the roar of a high-powered engine.

International auction house Sotheby’s is writing its next chapter with the launch of a mobile application for iPhone and iPad.

Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.

Luxury Daily's live news from March 15 - Waldorf Astoria bolsters culinary greatness at first West Coast new build; Smythson touts cabinet of curiosities for Madison Avenue opening; Breguet opens Taiwan boutique’s doors for VIP experience; Neiman Marcus Q2 2016 net earnings fall to $7.9 million.

Today in luxury marketing - Barbie boy: How Jeremy Scott remade Moschino for the Instagram era; Belstaff opens first store and hosts pop-up in Japan; Will customized beauty (finally) work?; Ex-Porsche executives ask for acquittals in manipulation case.

It is all for nothing if mobile video ads do not work with the specific challenges of mobile devices.

Fashion retailer Neiman Marcus Group's total revenues decreased 2.3 percent in the second fiscal quarter of 2016 ending on Jan. 30.

Swatch’s Breguet recently organized its First Watch Appreciation Salon to give Taiwanese consumers an intimate glimpse of its Swiss-made timepieces.