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Today in luxury marketing - Stella for him: McCartney plots menswear move; Remembered: The game-changing Martin Margiela show of 1989; Furla confirms the rise and rise of accessible luxury; What crisis? Luxury car sales boom in Russia.

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

U.S. electric automaker Tesla Motors is giving its Model S an overhaul to appeal to an untapped segment of the market.

British leather goods maker Mulberry is looking to the past to go forward into the future under the direction of its new creative director Johnny Coca.

Italian fashion house Gucci has named singer Florence Welch as the ambassador of its jewelry and watch range.

Four Seasons Resort Maldives at Landaa Giraavaru is walking down a glass-bottomed aisle for its newest wedding ceremony option.

LVMH-owned Moët & Chandon is helping consumers differentiate between Champagne and sparkling wine at an educational pop-up in the heart of London.

During New York Fashion Week, retailers have been embracing Snapchat as the latest and greatest social media platform.

French couture house Chanel is giving Californians the Hollywood treatment in a pop-up beauty installation opening later in February.

Department store chain Barneys New York is bridging traditional and digital correspondence through the launch of a digital stationery platform.

French jeweler Chaumet’s Musée Ephémère is tackling the subject of the human heart and emotions in a pop-up exhibit.

British automaker Jaguar Land Rover is leveraging celebrity and adventure to promote its new Jaguar F-Pace model.

A survey of 100,000 online shoppers by Bizrate Insights shows that, despite gains made in the mobile user experience, consumers are still frustrated by the need to pinch and zoom, slow load times and inconsistent product availability, suggesting retailers still have a ways to go when it comes to building better mobile sites and applications.

Across several different sectors, art and storytelling took the throne.

Luxury Daily's live news from Feb. 12 - Marc Jacobs incentivizes creative expression on street advertising; Peninsula gives intimate tour of Van Gogh’s Bedroom; Walpole appoints Harrods’ Michael Ward as chairman; Madison Avenue jewelers flaunt floral displays to benefit Central Park Conservancy.

Today in luxury marketing - Burberry faces US lawsuit accusing it of deceptive price tags; Balmain heirs said seeking sale; London monthly luxury home sales drop to worst in 7 years; Tesla's Model S is the best-selling luxury sedan in America.

Some retailers started building CRM and clienteling solutions to blur the lines between physical stores, and online and mobile channels. While these digital technologies improve the customer experience, consumers do not think in these terms at all.

U.S. fashion label Marc Jacobs is encouraging consumers to graffiti the public posts of its spring ads throughout New York with their own art, speaking to the co-creation trend.

The Peninsula Chicago is teaming with the Art Institute of Chicago to give guests a peek into the room that inspired legendary artist Vincent Van Gogh.

British luxury alliance Walpole has named Michael Ward chairman of the group that counts Aston Martin, Burberry and Boodles as members.

Chopard, David Yurman and Graff are among the Madison Avenue jewelers welcoming warmer weather with floral-themed displays in their storefront windows.