Today in luxury marketing - Apple Watch is killing Swiss watches faster than expected; Bloomingdale’s says "aloha" to Hawaii; Why isn’t there an Italian LVMH?; Porsche manipulation trial kicks off amid VW emissions mess.
Social media to ultra-high-net-worth individuals is not fun. They tend to like to stay among their peers, not out of snobbery, but for the ability to interact with people that do not need something from them.
Increasing conversion in mobile experiences takes more than competitive prices and great customer service. It also requires designs that remove friction for people using a site or application.
New York has been selected by Condé Nast Traveler readers as the United States’ best big city, per the publication’s 28th annual Readers’ Choice Awards.
Swiss watchmaker Tag Heuer is hosting a tennis match on a floating court in Singapore to actualize its advertising mantra, “Don’t crack under pressure.”
French leather goods house Hermès is touting essential movements through interactive films meant to support the debut of its latest watch collection, Slim d'Hermès.
In a reflection of the urgency marketers feel to adjust to how much time is spent on mobile and social, beauty company Coty Inc. has acquired social content marketing firm Beamly.
Luxury Daily's live news from Oct. 20 - Turnbull & Asser shows pet appreciation through bespoke portaits; Jaguar shows “cliché-proof” qualities of XF in humorous film; Four Seasons appeals to connected consumers with free WiFi; French-Italian outerwear label Moncler is showing its lighter side by working with joyful Los Angeles art collaborative FriendsWithYou.
Today in luxury marketing - Rich Americans got a lot richer last year; Yoox Net-A-Porter Group restructuring begins; Diamond industry dragged into slump as China demand ebbs away; Ferrari IPO: Why this engine runs too rich.
With consumers spending more time on their mobile phones, mobile marketing will be the driver for all marketing in 2015 and beyond – not just digital marketing.