Moët Hennessy USA and fine alcohol distributor The Charmer Sunbelt Group are working to raise awareness for the dangers and health concerns associated with serving alcohol to underage consumers.
French fashion label Balmain’s collection for H&M is less of a carefully kept secret following the release of tens of product images on a consumer’s Instagram account.
British retailer Selfridges is bringing a taste of Indian culture to consumers with the launch of a multichannel effort in collaboration with concept store Bombay Electric.
Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.
Significantly more predictive experiences are available on mobile now compared with a year ago, opening up new opportunities for marketers adept at massaging data.
Luxury Daily's live news from Oct. 9 - Dior recognizes menswear interest with dedicated flagship; Gucci muses on definition of contemporary at Shanghai art exhibit; 99pc of Balmain’s Paris Fashion Week social actions from Instagram; Fairmont enriches holiday gifting via scented package.
Today in luxury marketing: Joel Horowitz exits DVF; Stella McCartney launches copyright lawsuit; Lane Crawford and other high-end stores are getting personal in their battle against online shopping sites; Alber Elbaz: The Lanvin manifesto.
For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it.
French fashion label Balmain overtook Chanel in social media impressions during Paris Fashion Week with 2.2 million total actions compared to the latter’s 1.63 million.
