Precision cut-crystal maker Swarovski’s latest artist collaboration brings the brand to the central hub of the London Design Festival beginning Sept. 19.
Paris-based leather goods maker Goyard is cementing its relationship with Beverly Hills, CA with its first permanent shop within a shop found in the city.
Switzerland’s Baume & Mercier is sharing consumers’ moments of success through a new social initiative meant to highlight the brand’s timepieces as part of an achievement.
Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.
Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.
Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.
Conglomerate Kering has announced that Balenciaga and Alexander Wang have made the joint decision not to renew the designer’s contract past its first term.
Despite a stabilized United States economy, many affluent consumers are still financially weary and on average spend more than two months researching a product before making a purchase, according to a new Martini Report.
