Multichannel retailing is the future of the automotive industry, with 50 to 60 percent of sales leads expected to come through digital means by 2016, compared to 15 percent in 2014, according to a new report by Frost & Sullivan.
Luxury brands such as Ralph Lauren and Prada were among advertisers gearing up for the fall fashion unveilings in the August issue of Conde Nast’s Vogue magazine.
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
U.S. electric automaker Tesla is expanding its sales force to include consumers with the introduction of a new referral program intended to promote sales.
Four Seasons Hotels and Resorts is taking guests up, up and away with a unique offering of helipad yoga designed to relieve stress and cleanse the mind, all while observing the beauty of the Los Angeles skyline.
Luxury brands are generally expanding their offerings online, with between 5 and 6 percent more high-end items available via ecommerce in the spring/summer 2015 season than the fall fashion season, according to a new report by ContactLab and BNP Paribas.
Beauty and fashion marketers continue to be enamored by photo-sharing application Instagram’s organic reach, with 95 and 98 percent of brands in those sectors operating accounts, according to a new report by L2.
French footwear and accessories label Roger Vivier is presenting a new capsule collection in collaboration with its official online partner TheLuxer.com.
Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.
