While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.
Department store chain Barneys New York is putting a spotlight on accessories with two newly launched campaigns centering around footwear and handbags.
LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.
How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?
Italian fashion house Fendi is expanding its offerings to include couture with a new collection by creative director Karl Lagerfeld that debuted in Paris on July 8.
French couturier Alexis Mabille is celebrating its 10-year anniversary with a book of portraits that explores the meaning of couture in contemporary society.
As the global population of ultra-high-net-worth individuals grows, wealthy consumer behavior will also shift and alter how wealth is used, according to a new report from Wealth-X.
Four Seasons Resort Dubai at Jumeirah Beach is celebrating United Arab Emirates Women’s Day on Aug. 28 by sharing a unique sartorial opportunity with its guests.
Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.
