Photo Galleries

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

Today in luxury marketing - Tamara Mellon versus Jimmy Choo: The battle continues; Yves Saint Laurent’s "Scandal" collection; Fiat bets Maserati can replace Ferrari as prestige profit driver; European stocks rise as Greece submits request for third bailout.

Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews towards an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers.

French fashion house Louis Vuitton has released the third installment of its ongoing advertising campaign, “Series 3.”

The New York Times is expanding its commercial content operation, T Brand Studio, to the European and Asian markets.

Swatch group’s Glashütte Original is celebrating its German heritage and milestone anniversary of 170 years with a series of commemorative watch models.

Italian fashion brand Prada is showing consumers the “poetic interpretation” of the ingredients found in its Les Infusions fragrance range.

For the past two decades Time Inc.’s Travel + Leisure has asked readers to rank the world’s top hotels, airlines, cruise lines, airports and cities.

French jeweler Boucheron is retracing its historic link to Indian dignitaries through its new high-jewelry collection, Bleu de Jodhpur.

With The Championships, Wimbledon in full swing this week, many luxury brands are taking the opportunity to share their latest tennis-themed marketing efforts with consumers.

Department store chain Saks is putting the spotlight on its exclusive Stuart Weitzman WhatAStud sandal by producing a short film with inspirations from the movie musical “Grease.”

San Francisco’s proximity to Silicon Valley and the tech industry has made it one of the most popular luxury real estate locations in the world.

Apple and Chanel were among brands exemplifying the “art of living well” in the June/July issue of W magazine.

Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.

Isiah Berlin, British philosopher and thinker, wrote an essay titled “The Hedgehog and the Fox” in 1953, in which he argued that influential thinkers can be divided into two categories: hedgehogs and foxes. This analogy was inspired by the ancient Greek warrior-poet Archilochus, who is reported to have noted that the fox knows many things; the hedgehog one great thing.

Swiss watchmaker Audemars Piguet is appealing to “bold and sophisticated” females with its promotions for its new Hand-Wound Millenary 5201 timepiece.