Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.
The Madison Avenue Business Improvement District is inviting horologists to the largest fine timepiece marketplace in North America for the fifth annual Madison Avenue Watch Week April 20-25.
While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.
Real estate brokerage firm Core is taking an artistic approach to marketing New York neighborhoods by releasing illustrations that depict the culture of 12 areas within the city.
Ferrari Australasia is changing its consumers' showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.
Ralph Lauren and Stefano Ricci were among the menswear brands to display collections in the “ultimate home” as profiled by Robb Report magazine in its April issue.
Waldorf Astoria Hotels & Resorts is giving consumers a chance to bring variety in their lives with the Waldorf Astoria Driving Experiences for guests in North America, Europe and the United Arab Emirates.
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders April 15 said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
Cambridge-based Goldfinch Pianos is showing off its bespoke capabilities by delving into the process behind a custom-made Swarovski encrusted instrument.
Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.
Canadian department store chain Holt Renfrew is providing creative inspiration for consumers to expand their makeup repertoire through its spring beauty magazine.