New live-streaming application Meerkat became a marketing sensation right after its launch because of its ability to connect brands and consumers in real-time without delay.
German automaker BMW has announced that its vehicles will be the exclusive worldwide automotive partner in the upcoming installment of the “Mission: Impossible” film franchise.
British retailer Harrods is updating its high-end culinary offerings with a new truffle-themed restaurant on the department store’s lower ground floor.
The United States may be in a post-recession period, but many of the spending values created during the time have stayed with affluent consumers, causing a hesitancy to spend, according to a report from Unity Marketing.
Italian fashion label Versace is celebrating the 25th anniversary of its timepiece collection with a content hub and new wristwatch that examines the brand’s codes and ethos.
The luxury consumer is accustomed to high levels of service when shopping in a traditional bricks-and-mortar store, but it can be difficult to find that same quality of attention when buying online.
Shiseido-owned Clé de Peau Beauté is introducing its products to a wider consumer demographic through an outdoor installation commissioned by architect Shigeru Ban.
Luxury hotels around the world will be standing up for sustainability March 28 by participating in Earth Hour to promote awareness about climate change.
German automaker Mercedes-Benz is taking its followers on a virtual road trip with a new social video touring South Florida as part of its 48-hour adventures series.
Appliance maker Jenn-Air is ensuring visibility surrounding the Architectural Digest Home Design Show with display ads on the magazine’s desktop and mobile Web sites.
British automaker Jaguar is giving its followers on social media a sneak preview of the exciting feat it will attempt on March 24 to promote the release of its new XF car.
Ralph Lauren aimed to usher in spring with multiple advertisements and a branded magalog accompaniment included in the April issue of Condé Nast-owned Vanity Fair.
