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In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

Private aviator Sentient Jet is providing charitable support to young filmmakers through a contest centering around the Tribeca Film Festival.

Beauty marketer Lancôme has enlisted Versus Versace creative director Anthony Vaccarello to create an exclusive beauty collection.

U.S. electric automaker Tesla is inviting guests at the Mandarin Oriental Miami to test drive its Model S during their stay.

French fashion house Chanel has reinterpreted its 2.55 handbag in cosmetic form to appeal to both established and aspirational consumers.

LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision.

Italian fashion house Fendi is updating its online image with a new Web site that streamlines navigation and caters to consumers’ needs.

British department store Harrods is transporting consumers to the magical world of Russian jeweler Fabergé through an augmented reality window display.

French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit.

German automaker Mercedes-Benz is sparking conversation among social media fans with an unexpected post about whales.

France’s Fragrance Du Bois is helping fellow perfumer Xerjoff build awareness in Southeast Asia by hosting the Italian brand at its Singaporean flagship.

Fontainebleau Miami Beach is leveraging mobile to ease guests’ experiences at the hotel through options that do not require an application download.

German automaker Porsche is hosting the fifth installment of Rennsport Reunion, an event that honors Porsche’s history at Le Mans.

Tiffany & Co., Ralph Lauren and Chanel are among the advertisers lending support to online retailer Net-A-Porter’s spring issue of its branded magazine, Porter.

Trump International Hotel & Tower New York is helping guests achieve their desired beauty look through a partnership with beauty application Vensette.

Audi of America is supporting the arts with its tenth time as a presenting sponsor of Backstage at the Geffen.

British fashion label Burberry is strengthening its Asian operations with a new Japanese store and a South Korean ecommerce partnership.

Fashion ecommerce platform Lyst is running its first out of home effort in New York and London, which celebrates personal style.