Giorgio Armani Beauty is showing that the same attention reserved for its couture fashions is also extended to its cosmetic collection, designed specifically backstage at its runway show.
British automaker Aston Martin and London-based eyewear brand Marma collaborated to create a collection of sunglasses for the spring/summer 2015 season.
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
British automaker Land Rover is teasing its new Range Rover Evoque Convertible with the first drive through the United Kingdom’s Crossrail construction project.
Dior, Ralph Lauren and Chloé were among the advertisers promoting new collections in the advertising pages of DuJour’s spring edition, resulting in a 15 percent increase from the year-ago.
Telsa’s Elon Musk’s disruptive ideas have made him the most searched for CEO, according to research from Digital Luxury Group that ranks luxury leaders based on search engine popularity.
L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.
French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.
British automaker Aston Martin is harkening back to its roots by participating in the "Great Britain" international marketing campaign to increase investment and tourism in the United Kingdom.
Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.
Chanel, Louis Vuitton and Christian Dior are among the leading houses showing off their spring fashions in W magazine’s advertorial of the season’s “greatest hits.”