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The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

French jeweler Cartier has expanded its retail footprint in London’s Heathrow Airport with the opening of its first stand-alone boutique.

Fashion ecommerce platform Lyst has crunched the data from sales on its site to produce the year’s highlights and product winners for 2014.

Hearst-owned publication Harper’s Bazaar is searching for five female readers, of various ages, who personify chic style, inspired beauty and a passion for life for its annual “Fabulous at Every Age” initiative.

Belgian leather goods maker Delvaux is bringing its holiday campaign to life using augmented reality.

Blade, the crowdsourcing helicopter charter brand, is expanding its short-distance aviation services for the holidays.

While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.

Department store chain Saks Fifth Avenue is introducing its gift selections with help from a well-connected stuffed animal.

British jeweler Graff Diamonds is celebrating the 10th anniversary of its Chicago boutique with a curated collection of high-jewelry on display Dec. 12-21.

British automaker Jaguar Land Rover is working to eliminate drivers’ blind spots through the introduction of its 360 Virtual Urban Windscreen technology.

Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

Men’s online retailer Mr Porter is looking to spark Christmas spirit and belief with a cartoon social video that shows Christmas spirit is not just for children.

LVMH-owned cognac maker Hennessy is encouraging gifting of its bottles with personalized options this holiday season.

Lebanese couture fashion house Elie Saab is encouraging conversation on its digital magazine, “The Light of Now.”