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Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with "virtual reality" applications.

Vacation rental Web site Luxury Rentals from HomeAway is quickly expanding its luxury section to capitalize on the travel trends of affluent consumers.

Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.

French lifestyle brand Lalique is collaborating with writing instrument creators at Caran d'Ache to create three limited-edition writing utensils.

Starwood Hotels & Resorts Worldwide is extending the alliance between Starwood Preferred Guest and Mercedes AMG Petronas Formula One Team.

Swiss watchmaker Vacheron Constantin is opening its first Latin American boutique in Sao Paulo, Brazil.

Private aviation provider Magellan Jets is opening a new office in Orlando, FL, to better serve its Floridian consumers.

Luxury Institute is introducing Luxcelerate, a seven-step process that aims to increase sales performance through the improvement of client relationships.

British apparel and accessories brand Mulberry is launching an omnichannel service option that allows consumers to shop online and pick up items in-store later.

British department store Harrods is exploring the styles and motivations of four British designers in collaboration with Google and the British Fashion Council.

Switzerland’s Omega has introduced the Master Co-Axial, an innovative and advanced mechanical movement 166 years in the making.

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.

Luxury conglomerate Kering is giving the reins of three brands over to new CEOs.

British department store Fortnum & Mason is inviting consumers to enjoy some ice skating and tea as the weather cools.